This story started somewhere in 2008 when our founder Tiina started her blog Lifestyle Concepts. It was quite early days of interior design blogging, and she soon found an online community sharing the same passion: interior design and home decoration. For Tiina, blogging was a fun hobby, a creative outlet to share her passion, and as an IT engineer also a great way to keep up with all things web design.
Soon, an idea started to grow. An idea of starting her own collection of home textiles and decor. Also the desire to run her own company. But it wasn’t until a few years later when Tiina felt she was ready to take the first steps.
June 2011, Tiina and her fiance were traveling in the USA. Somewhere between NYC and Malibu beach they started discussing their future, what they wanted to accomplish in life. Tiina talked about her dream of running a company, where her fiance briefly asked what she was waiting for… “That question, I guess” was Tiinas immediate response, following a company registration sitting on a beach in sunny California.
So… the company was up. Now what?
Tiina started drawing patterns and picking colors for the first collection of cushion covers, which turned out be one of our best selling items to date. The designs were called after her favorite spots, and as a lover of traveling, there are plenty of favorite spots in the world!