Styling a store
I get this question many times from our retailers – how to style a store display? I have some tips to share:
Remember that people use all senses when shopping. This means, don’t only focus on the visual – there are more senses that need to be served.
SOUND – play music that fits well into the spirit of your store. Know your target customer, if it’s a teenager then some trendy music will do it, however, if your customer base is women in their 40-50’s choose music that’s suitable for the ambiance of your store, and not too loud.
TOUCH – people love to touch everything so make sure your customers can touch the products you are selling. Have samples of lotions and creams, and a display system that’s easy to clean up after the customers have been there and touching everything. Also, create cozy corners and have cushions and blankets ready so that your customers can test and style different combinations of products.
SMELL – smell is considered to be a fast track to your brain part that controls both emotion and memory, two very prominent factors behind why we choose one brand and products over another. Use a scent in your store when possible. Also, let your customers smell products like candles and other products with perfume.
TASTE – if you’re selling interiors or fashion, maybe you can’t relate to this, but there are great benefits of serving something to your customers. Try serving something salty like snacks, of course, it’s even better if you have these items for purchase as well!
SIGHT – Yes I left it at the end, but obviously this is the most important. Your store needs to look good and feel good in order to attract customers and get them come back. Use colors, lighting, symmetry and balance to create a comfortable, beautiful and interesting atmosphere. If you’re in interiors (who isn’t??) 😉 you should focus on creating spaces and showing how to mix products to create beautiful cozy homes. For fashion stores the lighting is very important – you don’t want your customers to look pale and tired when they are trying out your clothes. You can also require that your staff wears the clothes you are selling! Group products that sell together.
Image from Pickeout – our fab retailer